Getting Started With Content Marketing

WHAT IS CONTENT?

Content is a vehicle for delivering information. It educates and entertains. Content is distributed across every digital touchpoint and includes visual (photos, video), audio (podcasts) and text (blogs, articles).

WHY USE CONTENT?

Content is the foundation of successful digital marketing.
In contextual marketing, content engages with your audience, introduces them to your brand and pushes them through the sales funnel to checkout.
Great content signals to Google that you’re a trusted authority in your industry, increasing your visibility in search results.

CONTENT BY-THE-NUMBERS

Video content represents 74% of all Internet traffic.
Shoppers who view video are 1.8 times more likely to purchase than non-viewers.
Marketers who use video grow revenue 49% faster than non-video users.
51.9% of marketers worldwide name video as the type of content with the best ROI.
Companies with active blog (16+ posts per month) generate 3.5 times more traffic and 4.5 times more leads.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
In the past two years, content consumption on Facebook has increased 57%.

Source: HubSpot, Forbes, Demand Gen, eMarketer, Adobe, Aberdeen.